Flex FAQ

Flex is a program from Zillow Premier Agent built with a singular vision – partnering with the best agents in the business to increase transactions. Flex does this by providing connections and leads at no upfront cost, and routing them to the agents best positioned to convert them to home sales. In Flex, we are aligning the success of our business with yours – we only win when you win.

At this time, participation in Flex is by invitation only. We are looking for high-performing partners who provide exceptional customer service, and are willing to partner closely with us with the shared objective of improving customer experience and outcomes. Flex is the exclusive Premier Agent program for partners in Atlanta and Phoenix. It is also currently active in several markets across the country.

Flex gives agents connections and leads from Zillow Premier Agent at no upfront cost. Agents work with each client toward a closing, providing us with brief status updates along the way. Once an agent closes a home transaction with a client, they pay a success fee out of escrow to Zillow.

Over time, agents who are strong converters will start to receive a larger share of the connections in their market.

Zillow Premier Agents partners receive connections and leads in a specific geographic area by paying for a share of voice in the ZIP code. Agents enrolled in the Flex program receive connections to home shoppers in their service areas without paying Zillow upfront. Instead, agents in Flex pay Zillow a success fee when they close a transaction with a connection from Zillow.

Flex is currently available in hundreds of MSAs with select partners. We also are exclusively in the Flex payment model in Phoenix, AZ and Atlanta, GA. We are continuing to expand Flex across the country and inviting partners to join the Program based on an assessment and selection process with specific Flex partner criteria.

There is no upfront cost to join the Flex program or to receive connections from it. We introduce you to home shoppers by creating a connection live over the phone, and you pay a success fee to Zillow only upon closing a transaction with that buyer or seller.

No. There is no payment required to sign up for Flex. Payment of a success fee is required only when agents close a transaction with a connection they’ve received from the program.

The established success fees are specific to each market in order to account for local pricing trends.

In Flex, we reach out to the lead and confirm that they are ready to work with an agent. Once we confirm this, we introduce you live over the phone, creating a connection. These connections are validated in exactly the same way as the connections you can receive from Zillow Premier Agent.

In order to get the most value out of the Flex program, you’ll need to engage with your active contacts using the Zillow Premier Agent App at least weekly, and answer the phone when a connection is delivered to you as often as you’re available. Beyond these program basics, the more you engage in the following activities and update Zillow with your progress, the more connections you will be eligible to receive through the program.

• Convert your connections to in-person appointments
• Guide your clients to a successful transaction
• Maintain a high client experience score by providing great service
• Keep your past sales up to date and add new transactions as they occur